Strategic Creative Director · Brand Systems for Technical Products · Los Angeles & San Francisco
Not many Creative Directors have jumped out of planes and shipped Sega games. I build brands that keep working after I hand them over — from the Dolby logo to the interface that became Microsoft's UltimateTV.
BRANDS I'VE WORKED WITH
My Work
Brand strategy, motion, digital, interactive, and eLearning — integrated creative across every medium and scale.
Creative direction and hands-on execution for an LA global-fusion band — brand and release strategy, photography, illustration, identity, stage design, and website. One idea repeated at every scale.
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Owned the global Dolby brand across print, digital, trade show, and experiential: refreshed the iconic logo, built the marketing toolkit hundreds of licensees worldwide used to stay on-brand, and directed 5–10 designers and 5–15 freelancers. The system outlived my tenure by fourteen years.
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Built a reusable content engine (Flash, XML, JavaScript) that grew eLearning production from 3 modules a year to 200+ — at zero cost per seat, no outside vendors, and no added headcount.
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Designed and animated on Die Hard Arcade (Kiosk); built one of the earliest 3D models of Sonic; supported NFL '97 and prototyped concepts alongside Hirokazu Yasuhara and the STI team.
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Designed the interactive cable set-top box interface for AT&T. When we presented at CES, Microsoft bought the concept from AT&T to build what became UltimateTV, one of the first interactive television platforms in history. Right place, right vision, right team.
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Integrated creative strategist and multidiscipline designer across entertainment, gaming, technology, and global brands. ArtCenter honors graduate. 82nd Airborne veteran.
Based in Southern California and open to relocation for the right role, including the Bay Area — on-site, hybrid, or remote.
I speak both languages — design vision and technical execution — so I can bridge art and engineering teams and ship work that holds up. What breaks on big projects is rarely the craft; it's the seams between disciplines. That's the work I do.
I learned to draw from Burne Hogarth and to build from the masters at Sega — and I've spent a decade teaching it forward as adjunct faculty at SFSU.
Most creative problems aren't creative problems — they're relationship problems. I look beyond the deliverables to the relationships between them.
Brand ↔ Aesthetics (Expression)
Strategy ↔ Engineering (Systems)
Aesthetics ↔ Strategy (Vision)
Brand ↔ Engineering (Architecture)
Strategy ↔ Brand (Identity)
Aesthetics ↔ Engineering (Integration)
My job is to strengthen those relationships and build systems that continue creating value long after launch. I built that kind of system at Guitar Center in 2010, out of XML and Flash, so a team could ship without me.
The tools have changed. The relationships haven't.
Experience
From Dolby's global brand system to a full brand build for a working band.
— a career built on bold creative and disciplined execution across every medium.
Four Fires Burn — full brand build for a professional band: strategy, identity system, photography, video, website, and EPK. Replenishing Love to Heal Trauma — pro bono editorial design for a group therapy program in Ventura County.
Stepped away from staff roles to provide full-time care for a parent through cancer treatment.
Led design across digital products, UI/UX systems, and brand campaigns for a patent-prototyping think tank founded by James Cameron. Designed packaging and labels for test-market products and took creative through Medical-Legal-Regulatory (MLR) review.
Built a reusable content engine (Flash, XML, JavaScript) that grew eLearning production from 3 modules a year to 200+, at zero cost per seat, with no outside vendors and no added headcount.
Owned the global Dolby brand: created the marketing toolkit hundreds of licensees worldwide used to stay on-brand, refreshed the iconic logo, and directed 5–10 designers and 5–15 freelancers across print, digital, trade show, and experiential. The system outlived my tenure by 14 years.
Integrated brand, interactive, and point-of-purchase work for Charles Schwab, Wells Fargo, Visa, KMV, and Dolby across broadcast, digital, and print. (Dolby liked it enough to hire me to run their brand.)
Interface and motion for a broadband interactive-TV set-top box. Shown at CES; Microsoft acquired the project to build UltimateTV.
Websites for FedEx, Marriott and its brands, and early dot-com startups.
Directed a 15-person team producing video, 3D animation, and effects for entertainment clients.
Designed and animated on Die Hard Arcade (Kiosk); built one of the earliest 3D models of Sonic; prototyped concepts alongside Hirokazu Yasuhara and the STI team.
Lynda.com, Plaxo, Sonic Blue, Razorfish, MetaDesign.
Created and taught three levels of Design Principles and three levels of Photoshop, plus an award-winning Internet curriculum; ran a mentorship program.
Taught design principles, Flash, and Photoshop to rooms of 20–500 at conferences worldwide. Also lectured private classes for Lynda Weinman, before Lynda.com existed.
Studied figure drawing and anatomy under Burne Hogarth (Tarzan; co-founder, School of Visual Arts).
Paratrooper, Air Defense Artillery, Medic.
Photoshop · Illustrator · After Effects · Premiere Pro · Animate · Figma · Keynote · PowerPoint · Final Cut Pro · Pro Tools · Claude Code · HTML / CSS / JavaScript · Python · Unity / C#
· Entertainment / Tech: Sega, Sonic Blue, Plaxo, Lynda.com, KMV
· Consumer / Brand: FedEx, Marriott, Guitar Center
· Financial: Visa, Wells Fargo, Charles Schwab
· Agencies (freelance): Razorfish, MetaDesign
Say Hello
Whether you've got a brief, a role, or just a spark of an idea — I'd love to hear about it.
