Strategic Creative Director · Brand Systems for Technical Products · Southern California
Not many Creative Directors have jumped out of planes and shipped Sega games. I build brands that keep working after I hand them over — from the Dolby logo to the interface that became Microsoft's UltimateTV.
BRANDS I'VE WORKED WITH
My Work
Brand strategy, motion, digital, interactive, and eLearning — integrated creative across every medium and scale.
Owned the global Dolby brand: created the marketing toolkit hundreds of licensees worldwide used to stay on-brand, refreshed the iconic logo, and directed 5–10 designers and 5–15 freelancers across print, digital, trade show, and experiential. The system outlived my tenure by eight years.
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Built a reusable content engine (Flash, XML, JavaScript) that grew eLearning production from 3 modules a year to 200+ — at zero cost per seat, no outside vendors, and no added headcount.
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Designed and animated on Die Hard Arcade (Kiosk); built one of the earliest 3D models of Sonic; supported NFL '97 and prototyped concepts alongside Hirokazu Yasuhara and the STI team.
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Designed the interactive cable set-top box interface for AT&T. When we presented at CES, Microsoft bought the concept from AT&T to build what became UltimateTV, one of the first interactive television platforms in history. Right place, right vision, right team.
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Integrated creative strategist and multidiscipline designer across entertainment, gaming, technology, and global brands. ArtCenter honors graduate. 82nd Airborne veteran.
I speak both languages — design vision and technical execution — so I can bridge art and engineering teams and ship work that holds up. What breaks on big projects is rarely the craft; it's the seams between disciplines. That's the work I do.
I learned to draw from Burne Hogarth and to build from the masters at Sega — and I've spent a decade teaching it forward as adjunct faculty at SFSU.
Most creative problems aren't creative problems — they're relationship problems. I look beyond the deliverables to the relationships between them.
Brand ↔ Aesthetics (Expression)
Strategy ↔ Engineering (Systems)
Aesthetics ↔ Strategy (Vision)
Brand ↔ Engineering (Architecture)
Strategy ↔ Brand (Identity)
Aesthetics ↔ Engineering (Integration)
My job is to strengthen those relationships and build systems that continue creating value long after launch. I built that kind of system at Guitar Center in 2010, out of XML and Flash, so a team could ship without me.
The tools have changed. The relationships haven't.
Experience
From Sega Saturn to Fortune 500 brand systems.
— a career built on bold creative and disciplined execution across every medium.
Freelance, commissions, and consulting run alongside every staff role — brand, digital, motion, and interactive work for clients including Lynda.com, Plaxo, Sonic Blue, Razorfish, and MetaDesign.
Led design across digital products, UI/UX systems, and brand campaigns for a patent-prototyping think tank founded by James Cameron.
Built a reusable content engine (Flash, XML, JavaScript) that grew eLearning production from 3 modules a year to 200+.
Owned the global Dolby brand: created the marketing toolkit hundreds of licensees worldwide used to stay on-brand, refreshed the iconic logo, and directed 5–10 designers and 5–15 freelancers across print, digital, trade show, and experiential.
Integrated brand and interactive work for Charles Schwab, Visa, KMV, and Dolby across broadcast, digital, and print. (Dolby liked it enough to hire me to run their brand.)
Designed the interface and motion for a broadband set-top box — interactive TV before the category existed. Shown at CES; Microsoft acquired the project to build UltimateTV.
Designed websites for FedEx, Marriott and its brands, and a range of early dot-com startups.
Directed a 15-person team producing video, 3D animation, and effects for entertainment clients — my first creative director role.
Designed and animated on Die Hard Arcade (Kiosk); built one of the earliest 3D models of Sonic; supported NFL '97 and prototyped concepts alongside Hirokazu Yasuhara and the STI team.
Created and taught three levels of Design Principles and Photoshop. Developed an award-winning Internet curriculum.
Taught Design Principles, Flash, and Photoshop to audiences of 20–500 at major industry conferences worldwide.
Studied figure drawing and anatomy under Burne Hogarth (Tarzan; co-founder, School of Visual Arts).
Paratrooper, Air Defense Artillery, Medic.
Adobe Creative Suite (Photoshop, Illustrator, Animate, Premiere Pro, After Effects) · Figma · Final Cut Pro · Pro Tools · HTML5 · CSS3 · JavaScript · jQuery · Python · Unity / C# · Reason
· Entertainment / Tech: Sega, Sonic Blue, Plaxo, Lynda.com, KMV
· Consumer / Brand: FedEx, Marriott, Guitar Center
· Financial: Visa, Charles Schwab
· Agencies (freelance): Razorfish, MetaDesign
Say Hello
Whether you've got a brief, a role, or just a spark of an idea — I'd love to hear about it.
